DIRECT Pojistovna Offers To Car Owners and Drivers 20% Saving of Their Current Policy 10/9/2007    DIRECT Pojistovna introduces an offer that is unmatched in the Czech insurance business. Within its new campaign, the insurance company offers to car owners and drivers a 20% better rate than thay paid to their current insurer. The campaign will be launched today and finish by 31 December of this year. “Everyone who calls us at 221 221 221 and tells us how much their current car insurance is will be offered a 20% better rate,” says Jitka Veselá, marketing manager of DIRECT Pojistovna “We know that this is a very unusual step in the Czech insurance business. However, the direct sales model, based on direct communication with the client and brokerage cost savings, makes it possible for us to offer better conditions to car owners and drivers, allowing them to save up to thousands of crowns per year,” adds Zdena Pelikánová, CEO of the company. This offer covers MTPL insurance and CASCO insurance. It is limited in time (from 10 September to 31 December 2007) and its detailed terms can be found on the internet site of the company at www.direct.cz. A massive advertising campaign associated with the campaign will be launched today by its TV part to be broadcast on TV Prima at 8:30 a.m. For additional information, please visit www.direct.cz. Direct Pojistovna a.s., has been active in the Czech motor insurance market since May 2007. Its products are offered directly to the end customer, i.e. excluding the brokerage costs. Potential clients can purchase their insurance by phone (phone number: 221 221 221), the internet will be introduced as another sales channel in the coming weeks.